Running a Business always requires Marketing but in today’s today age Marketing on the Internet to let people know about your presence and Internet Marketing is very popular too.
It includes selling of goods and services using a Website, Online Advertisement (Google, Bing, etc.) Social Media Marketing (Facebook, Twitter, Instagram, etc.), Email & SMS Marketing, etc.
The website is the very first step towards online marketing, where people can sell products/services either via his own website or via any other platform. Websites are of 2types :
- Business Website (showing business details, blogs, etc.) can informational websites and can sell goods & services too, can have a payment gateway but not mandatory.
- ECommerce Website (A site which is dedicated for shopping, payment gateway is mandatory for processing payments)
There are also businesses that use Online Advertisements on search engines like Google, Bing, etc. to sell products and services. We also call these as Pay per Click advertisement.
Social Media Marketing:
Social Media Marketing means selling goods and services with the help of social media like Facebook, Instagram, etc.
Email & SMS Marketing:
People also use Email & SMS Marketing to meet potential customers. Email & SMS marketing needs a lot of Data in starting so that we can send Emails & SMS to the customers.